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Per design, per place
Print a dynamic QR code, change where it points after the run, and connect each scan to the design, drop location, GPS-photo record, and landing behavior behind it.
Trackable flyers start with a QR code, but most QR-for-print tools stop at one scan count for the whole run. TraceReach ties each poster, flyer, and sticker to the campaign behind it: a crew member takes a GPS-locked photo at the moment it is placed, and the photo, place, date, team, and assignment attach to the asset. When someone scans the QR code on the back of a flyer or the front of a poster, the scan traces straight back to that context.
One record per drop
The print format changes how the material moves through the world. TraceReach keeps the same useful facts attached in each case: what went out, where the drop happened, when it happened, and what people did after scanning.
Put an attributed dynamic QR code on the sticker. When a crew member places it, TraceReach Drop logs a photo, coordinates, date, and design. Studio then shows which sticker drops are getting scanned and which places have gone quiet.
Log where flyers were handed out, posted, or left for pickup. Each QR scan reads back to the flyer record behind it, so you can compare designs and distribution areas instead of stopping at one total for the whole print run.
Pin the poster to its wall, pole, or board with a dated photo. Compare scans by poster and location, and use a sustained drop in scans as a signal that the material may need a visit.
“Did the asset get placed?”
Scan the code, take the photo, and the drop locks to its coordinates the moment the shutter fires. You get QR code location tracking with a photo to back it: each code sits on the map where it went up, with the assignment, date, and campaign context stamped on it. A record without a QR still earns a pin, so non-scannable drops are visible too.
“Which design draws action?”
Run multiple assets across the city and compare which ones earn scans, visits, clicks, and video attention. Each scan, visit, and click ties to the asset and pin behind it, so you compare asset against asset and street against street with the numbers in front of you.
“When did a corner go quiet?”
When a QR code goes quiet, the material is probably gone. TraceReach flags where it went cold and by how much, so an empty wall shows up as a quiet corner instead of a line you keep funding by default.
Common questions
A dynamic QR code on the flyer carries the scans, and the drop record carries the context. Your crew member logs the flyer where it goes up with a GPS-locked photo, so the design, the place, and the day sit on the same record as the scans that follow. Read that record and you see which designs and which streets are earning scans, rather than one total for the whole print run.
Yes. Print an attributed dynamic QR code on the sticker, then have a crew member log the sticker with TraceReach Drop when it goes up. TraceReach keeps the photo, place, date, design, and later scans on the same record.
TraceReach ties the scan to the place where the flyer drop was logged, so scans group by street, neighborhood, and design. This is the recorded distribution location, not a claim about the scanner's exact GPS position. Compare flyer drops, designs, and neighborhoods in Studio as scans arrive.
Give each neighborhood its own attributed dynamic QR code before the run, then have your crew log every flyer drop in TraceReach Drop as it happens. The photo, coordinates, day, and design land on one record, and scans on that code read straight back to it. Put two neighborhoods side by side in Studio and decide where the next batch goes.
Yes. TraceReach dynamic QR codes can point to a new destination after the materials are printed. Their scan history stays connected to the original campaign, design, and drop record.
“Where do dozens of drops stand?”
Pin a location on the map, name it, and assign it to a crew member. Your crew knows where to go next, and the live map shows plan, assignment, proof, and coverage instead of group chats and spreadsheets.
The record covers more than the codes:
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