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Campaign operating system

Real-world campaign infrastructure,
from idea to public response.

Describe a campaign, and the AI assistant drafts its designs, pages, polls and crew routes. Then see where each piece went up, how long it stayed, what was written about it, and what people did when they scanned.

What is TraceReach? →

Roadside billboard beside a palm tree reading "Shade every street. Every tree on this block was claimed by a neighbor," with a large QR code panel.
204 scans
30h ago logged
Billboard format
34.0063°N · 118.4798°W

Street photos: Kate Trysh (Unsplash License), Poster Boy NYC (CC BY 2.0), Muzammil (CC BY-SA 4.0), Nurken (CC BY-SA 4.0), Catatine (CC BY-SA 3.0)

Explore the map

Picture your next campaign in your city.

Explore real places in four cities and open two example drops. See how designs and places come together on the map.

Demo campaign

Tap a marker or choose a place to explore.

Loading the city map…
Example drops
Places to explore (0)

Places come from OpenStreetMap. A listing does not establish permission to post. © OpenStreetMap contributors · ODbL

See the whole plan at a glance.

Follow each campaign across its designs, landing page, video and poll, then open a run to see the places and materials it calls for.

Studio Line Map: three demo campaigns connected to six designs, three landing pages, three videos, three polls, three runs and six planned locations.
Open the full-size Line Map. Three example campaigns in the Public Demo Hub. Each colored line connects a campaign's designs, landing page, video, poll and crew route.

The Line Map shows how the campaign fits together. Drop photos show what went up; QR scans and poll responses show what followed.

From idea to engagement.

Create and publish media, landing pages and polls as one connected campaign. Use analytics from previous campaigns to shape what comes next.

Watch one drop

One drop, from the street into Studio.

Press play: your crew member logs the placard where it went up, with the photo, the place, and the day. It lands in Studio on the same dashboard that ranks which designs and which cities earned the next run.

studio.tracereach.app
Decide the next run: top designs and top cities

Why TraceReach exists

Campaigns are won on the ground, and the ground forgets.

The wall that works, the corner where people stop, the design that gets phones out of pockets: without a record, that knowledge leaves with whoever found it. TraceReach keeps the trail, so each campaign starts where the last one got smart, and a location that has gone quiet is still on the map when you plan the next route.

The trail

The best locations take the longest to find. Keep them.

A wall that holds a poster, a cafe that takes a stack, a pole everyone passes: your crew earns those one run at a time. Each drop adds to the map, and the next campaign opens on the trail instead of on a blank city.

studio.tracereach.app
The trail across New York: where each design went up, and the scans tied to it

The ground

Draw a zone around a real place.

Name the place and the zone takes its boundary: a neighbourhood's blocks, a city out to the water, a whole country. A drop anywhere inside it counts toward the campaign.

TraceReach Drop: a drop zone tracing Bushwick's own boundary, an angular wedge following the Brooklyn street grid, with 11 of the campaign's 65 spots covered inside it.
Bushwick 4 km²
TraceReach Drop: a drop zone tracing New York City's own boundary, the five boroughs out to the harbour edge, with 15 of 110 spots covered inside it.
New York City 1,219 km²
TraceReach Drop: a country-wide drop zone following Australia's coastline, with simulated city plans inside it.
Australia 7.7 million km²

The response

See how responses differ by design.

Follow poll answers from the design that brought people in to the choices they made next. Use what you learn to shape the next campaign.

Explore the response

How answers flow

Simulated responses · Public Demo Hub

Hover to explore. Tap to keep a branch selected.

Posters: 600 starts, 36 choose “Join a walk” (6%). Stickers: 240 starts, 144 choose “Join a walk” (60%). Test stickers for walk invitations.

Swipe across the chart to follow all three questions.

Your tools

TraceReach Drop + TraceReach Studio.

Your crew logs drops in Drop. Your team builds in Studio.

TraceReach records where a Drop occurred. A Drop is a logged campaign activity, and its coordinates describe that activity. TraceReach does not continuously track the location or movement of your crew.

TraceReach Drop app icon

TraceReach Drop

Log Drops, canvass stops, handouts, and the rest of the work on the ground as they happen. Each one shows up on the map with the photo to prove it.

Latest build

Get updates the day we publish them. Store approval can take weeks.

TraceReach Studio app icon

TraceReach Studio

Plan the campaign, hand out the spots, and compare designs and places when the scans come in. Describe the next campaign to the assistant and it puts the campaign, the landing page, and the poll on a plan you preview before anything is created.

Open Studio

Your links

Pick the short domain your QR codes live on.

Example QR code with its short link printed beside it

Printed under the code

yourhub. cues.at/shortlink orgs.at/shortlink actfor.us/shortlink rov.to/shortlink

cues.at Default

Neutral and short

orgs.at

Reads as a group

actfor.us

Reads as a call to act

rov.to

Shortest to type

Your hub gets its own subdomain and a tail you name, so the address printed under the code reads as yours and says what it opens.

Your data, your hardware

Your campaign data stays off Google, Amazon, Microsoft, Apple, and Meta.

Your database, sign-ins, media, maps, and URL redirects all run on infrastructure we rent and operate in the EU.

Full data sovereignty details

How it works

Step 01

Plan the campaign

Set up the campaign, load the designs, and add the spots your crew should hit before anyone heads out.

Track Every Drop
Step 02

Coordinate your crew

Your crew puts up posters and stickers, makes canvass stops, and logs each one as a drop. It shows up in Studio while they are still out.

Find Your Hot Spots
Step 03

Watch the map fill in

The spots you planned, the drops that came back, and the scans that follow share one live map, so you can see what went up and what people did about it, block by block.

Find Your Hot Spots
Step 04

Improve the next run

Put this campaign beside the last one, see which designs and places came through, and plan the next run on what worked.

Know Where to Spend

Run the whole campaign on one map.

Plan the drops, get the photo proof as it happens, and read the scans design by design.