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About TraceReach

Emmanuel Adumbire speaking at the Animal & Vegan Advocacy Summit LA 2025
Emmanuel Adumbire, Founder, speaking at the Animal & Vegan Advocacy Summit LA 2025

Company

TraceReach is operated by TraceReach LLC, a for-profit Delaware limited liability company founded in 2025.

Emmanuel Adumbire, Founder & Principal Engineer

TraceReach LLC
8 The Green STE B
Dover, DE 19901
United States

contact@tracereach.org
+1 (339) 221-7920

Products

TraceReach Studio is the web dashboard for comparing designs, finding hot-spot locations, and managing campaigns. TraceReach Drop (iOS and Android) is where your crew logs what happens on the ground: posters and flyers going up, spray-chalked displays, canvass stops, mailed pieces, and more. Each drop carries a GPS-locked photo, and the app handles pin assignments and keeps logging with no signal.

TraceReach records where a Drop occurred. A Drop is a logged campaign activity, and its coordinates describe that activity. TraceReach does not continuously track the location or movement of your crew. What is TraceReach?

Origin

TraceReach evolved out of a grassroots project which began in 2024 with founder and engineer Emmanuel Adumbire and a small group of animal advocates. We wanted to know which printed materials were working, which locations were worth using again, and which scans were leading to petition signatures and reaching our target audiences.

In advocacy work, printed materials are distributed at scale, but the QR codes on them rarely feed back into clear data about design performance, location performance, or post-scan actions. TraceReach was built to fill that gap. It has since expanded to include drop verification, team coordination, cross-hub collaboration, and scan-to-action tracking.

Who it's for

Advocacy teams, campaigns, coalitions and chapters, street teams, media efforts, and any organization that puts physical materials in the world, or canvasses and tables in it, and wants to know which locations and formats are worth doing again.