Dynamic QR Codes
Dynamic QR codes you can edit after they are printed.
Print one code and keep control of where it goes. Change the destination whenever the campaign moves, and each scan still traces back to the design, the place, and the day it went up.
A dynamic QR code points at a short link you own, so the printed code stays the same while you change where it sends people. A static code locks to one destination the moment it prints; a dynamic one stays yours to edit. TraceReach gives each generated code that dynamic destination and records the scan against the campaign behind it.
“Printed already. Need it to point somewhere else?”
Repoint the code without reprinting
Edit the destination in Studio and the next scan goes to the new page. Fix a broken link, swap in this week's event, or send people to the latest post, all on codes already stapled to poles and taped in windows. The printed code never changes; the page behind it does.
“Where did each scan come from?”
Each scan traces back to the design and spot
A dynamic QR code carries a unique short link, so a scan tells you which design, which spot, and which campaign it came from. Read the counts in Studio, then open the full scan analytics for design-vs-design and location comparison.
See the full scan analytics
“One code for the run, or one per piece?”
Generate a batch, keep them all editable
Make one dynamic code for a whole campaign, or a unique code for each poster, sticker, and flyer. Point them at one page or many, tag and group them, and change any of them later. Each stays editable and trackable for the life of the campaign.
A dynamic code is the start. See what each scan does next, and prove the material went up in the first place.
Put a dynamic QR code on your next print run.
TraceReach is in closed beta. Tell us about your campaign and we will set you up.
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